Marketing Executive Training

In module one you will learn the definition of marketing, its common misconceptions and common understanding of product, service and customer need. 

Module Two describes the different types of marketing available in the market. In this module you will learn key concepts and strategies of direct marketing, active marketing incoming marketing and outgoing marketing. 

Module three also discusses the different types of marketing available in the market. In this module you will be introduced with Guerrilla marketing, B2B marketing, B2C marketing and promotional marketing. 

Module Four talks about marketing mix. You will get in-depth ideas, strategies and key concepts of  4 marketing mix : product, price , place and promotion. 

In Module Five you will learn the key tactics and concept of successful marketing communication strategies. The module will teach you key strategies of successful marketing pitch, key elements of communication and how to choose the right media for a successful marketing campaign. 

Module Six will take you more deeper in the customer communication techniques. You will learn some of the winning customer communication strategies such as You View point, customer interaction techniques and customer query management techniques.   

Module Seven will discuss your marketing goals and objectives. You will get detailed information about marketing goal setting, key techniques of building strong brand, brand loyalty concepts and techniques, impact of repeat purchase and key strategies to inform and educate your customers. 

Module Eight will introduce you to the marketing funnel. You will get a detailed understanding of the AIDA model, their best practices and key strategies. 

Module Nine will discuss common marketing mistakes. You will learn the cons of not having USP, the impact of cross cultural and the impact of not building relationships with the customer. 

Module Ten also teaches you the common marketing mistakes. You will get ideas on common marketing plan mistakes, common targeting mistakes, impact bad customer service and experience on your business. You will learn the key tactics of overcoming these mistakes and key techniques to establish a solid marketing plan.