• Retail Customer Service - Level 3
    4.9 ( 11 REVIEWS )
    633 STUDENTS

    The Retail Customer Service course is a skills-focused course, designed to provide those working in the retail sector with the knowledge and expertise to deal with customers effectively. It offers complete training and guidance on how to manage different types of customers, deal with challenging situations, use market trends to your advantage, and much more.

    You will also learn how to provide excellent customer service in-person, over the phone and online, using advanced techniques and strategies. This practical training course will also help you to build your confidence and body language skills for managing any customer service responsibility, whether that be advising customers about their purchases or turning upset or angry customers around. 

    By the end of the course, you will have an excellent understanding of basic customers needs and customer behaviour, including how to use it to your advantage to secure a sale. You’ll also have a whole set of core skills needed to fast track your career, from influencing to problem-solving. 

    • Accredited, quality CPD training
    • Instant e-certificate and hard copy dispatch by next working day
    • Fully online, interactive course with audio voiceover
    • Course material developed by qualified professionals
    • Self-paced learning accessible via laptop, tablet and smartphone
    • 24/7 Learning assistance and tutor support
    • Discounts on bulk purchases

    Sneak Peek

    Who should take the course

    This Retail Customer Service training course is ideal for those who work in retail or aspire to kickstart a career in this sector. It includes practical training for:

    • Retail Assistants
    • Sales Advisors
    • Sales Associates
    • Store Managers

    Learning Outcomes

    By the end of the course, learners will be able to:

    • Fully understand the sales process and deal effectively with customers at checkout
    • Demonstrate in-depth knowledge of consumer behaviour and customer needs
    • Understand the Point-of-Sale (PoS) concept and the different types of POS
    • Use body language to their advantage and to deal with difficult customers
    • Take advantage of trends to target customers effectively and in the best possible way
    • Demonstrate excellent active listening, body language and communication skills
    • Identify and address customers’ needs, and go the extra mile to satisfy them
    • Turn difficult customers around and handle complaints and bad manners effectively
    • Deal with at-your-desk requests and use proper telephone etiquette
    • Provide electronic customer service and understand internet etiquette rules


    Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

    Course Curriculum

    In module one, we will deepen our understanding of what constitutes excellent customer service, with an overview of the role and responsibilities of a customer service provider.

    In module two, we will gain an in-depth understanding of the point-of-sale concept and the basic requirements for handling the checkout process. It also goes into detail about the personal characteristics required for dealing with this process. 

    In module three, we will gain an insight into consumer behaviour and how to use it to your advantage as a retail worker. It also covers issues related to consumer behaviour such as out of stock products and labelling.

    In module four, we will explore consumer trends and strategies for taking advantage of market trends to increase sales. It includes important guidance on how to target customers effectively. 

    In module five, we will learn about customer communication, exploring advanced techniques and strategies for dealing with unhappy customers, from tone of voice to active listening skills.

    In module six, we will learn how to identify and address customers’ basic needs, with expert tips and advice on how to go the extra mile to ensure a satisfactory shopping experience.  

    In module seven, we will gain a wide range of communication skills and be trained on how to address complaints, with advanced strategies for turning upset customers around.  

    In module eight, we will develop our understanding of the rules regarding face-to-face customer service. It provides training on how to deal with at-your-desk requests and use body language to your advantage.

    In module nine, we will explore the rules for telephone etiquette, taking a look at its key advantages and disadvantages. It also includes tips and tricks for handling different customer service scenarios over the phone.

    In module ten, we will learn the principles of internet etiquette, with tips on how to eliminate electronic ping-pong. We’ll also learn about the benefits and setbacks of electronic customer service.

    In module eleven, we will discover how to de-escalate the situation when dealing with angry customers, and establish some common ground with them. It also includes personal development strategies for dealing with stress and emotions at work.

    In this final module, we will learn how to deal with a range of difficult scenarios within a retail environment, including how to deal with vulgarity, insults and physical threats in a professional manner.

    £125.00 £20.00