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Customer Service Basic

4.9 ( 9 REVIEWS )

The Basics of Customer Service course is designed to provide learners with an in-depth understanding of the keys to providing successful customer service. It is ideal for those who work in a retail or sales environment, who are looking to develop their communication skills, introducing fundamental strategies that can be applied to a wide range of roles.

This practical training course includes case studies and practical exercises that will help you to deliver excellent customer service in-person, over the phone and online. It covers body language techniques, telephone etiquette how to identify your customers’ needs, and much more.

Not only that, but you will learn how to manage stress effectively when dealing with difficult customers, with tips on how to recover customers and deal with complaints and challenging scenarios. By the end of the course, you will have an in-depth understanding of the key factors that contribute toward excellent customer support, with the expertise and knowledge to deal with any customer-facing situation successfully.

  • Accredited, quality CPD training
  • Instant e-certificate and hard copy dispatch by next working day
  • Fully online, interactive course with audio voiceover
  • Course material developed by qualified professionals
  • Self-paced learning accessible via laptop, tablet and smartphone
  • 24/7 Learning assistance and tutor support
  • Discounts on bulk purchases

Sneak Peek

Who should take the course

This customer service training course is ideal for anyone looking to fast track a career in a customer-serving role, such as:

  • Customer Service Representative
  • Sales Assistant
  • Sales Advisor
  • Retail Sales Associate
  • Telesales Executive

Learning Outcomes

By the end of the course, learners will be able to:

  • Understand the different types of customers and the skills required to deliver excellent customer service
  • Use positive body language to provide support to customers and clients
  • Identify clients’ and customers’ needs, going the extra mile to ensure their satisfaction
  • Deal with and address complaints and difficult customers professionally
  • Use proper telephone etiquette and understand the drawbacks of over the phone customer service
  • Provide electronic customer service and follow proper netiquette
  • Recover difficult customers and manage their own stress/emotions professionally
  • Influence customers to make a purchase and advise them on their shopping choices


Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Course Curriculum

In module one, we will gain an in-depth understanding of the principles of customer service and the required skills and qualities of customer service providers.

In module two, we will learn techniques for staying positive and energised through any customer service experience. It covers tips on how to enhance your appearance and the importance of smiling in supporting customers.

In module three, we will explore the basic needs and expectations of customers, with guidance on how to go the extra mile to ensure a satisfactory shopping experience.

In module four, we will learn some effective strategies and techniques for addressing complaints and turning difficult customers around, developing core communication skills. 

In module five, we will learn how to deal with at-your-desk requests, taking a look at body language techniques, as well as the advantages and disadvantages of in-person customer service.

In module six, we will learn the principles of telephone etiquette, as well as the benefits and drawbacks of providing customer service over the phone.

In module seven, we will explore the guidelines and rules for netiquette and internet etiquette. It covers tips for eliminating electronic ping-pong, as well as the advantages and disadvantages of electronic communication.

In module eight, we will learn some important anger de-escalation techniques for dealing with difficult customers. It also includes tips for establishing common ground with challenging customers and useful stress management strategies.

In module nine, we will explore some challenging situations when dealing with customers, including how to deal with vulgar behaviour, insults, legal and physical threats.

Course Curriculum

No curriculum found !



5 User Bundle

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£59.00 inc vat

10 User Bundle

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£99.00 inc vat